Every CPA I talk with tells me he or she knows his or her clients. As the conversation evolves, however, it becomes clear that they do not know anything about the inner workings of their clients’ businesses or about the specific challenges the businesses are facing. Most CPAs know only a little bit about many of the industries in which their clients do business (or they know something about two or three industries). And because they do not work with their clients based on this knowledge, they have no opportunity to demonstrate their problem-solving abilities.

The most commonly asked question about building a micro-niche business is, “When is the right time to start?” The answer is, “Now.”

Let’s face it, procrastination is much easier than actually starting on a project. Under typical circumstances, if you think about it long enough, you can always think of a reason to defer action.