Marketing Your Practice


Marketing Your Practice
Wednesday, 16 March 2011 14:15

A Boutique Experience with a Dentist

Written by David Wolfskehl
A Boutique Experience with a Dentist

Yesterday, I went to a new dentist for the first time. They have very high-tech equipment. They discovered that I needed a more extensive cleaning than normal. It was a very easy sale because they showed me the problem. They checked with my insurance company and came back with a piece of paper. They said, “Here’s the cost, here’s what your insurance will pay, and here is your cost. We ask that you pay half of your responsibility when you schedule.”

Now think about this. They removed my pain by answering all of my questions before I asked them. They removed their potential pain with a clear and efficient process for selling the treatment, removing the patient’s pain, getting the treatment scheduled and ensuring that the patient keeps the appointment. Their process ensures better cash flow, less cancelled appointments and better sales. Further, by offering online scheduling, they addressed another patient pain.

This new dentist provided a boutique experience by anticipating and planning a response to every patient pain. Then their processes streamlined the follow-up steps and improved the business side of their patient interaction.

Do you know your clients’ pains? What steps have you taken to reduce or eliminate those pains? Do you have internal processes to improve your business operations?

If you need help understanding client pains or creating internal processes to make your business more efficient and profitable, call The Practice Building Team today at 732-397-8489.

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David Wolfskehl

David Wolfskehl

David Wolfskehl is President and CEO of The Practice Building Team, a member of the DGW & Associates Family of Companies. The Practice Building Team helps professional services firms accelerate their growth. To learn more, please visit our web site at http://www.tpbteam.com.

David has been an entrepreneur and a guide for entrepreneurs throughout his adult life. After successfully selling his business in October of 2005,

David began offering workshops on unlocking the power of your employees. He also started Networking4connections, a consulting firm focused on teaching professionals how to win opportunities to promote their business to A clients.

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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