The first thing you need to do when you sit down to write your blog posts is to think about your audience. You are probably writing for the profession, the industry or your clients and prospective clients. You are not – or should not be – writing for/to yourself.

By keeping your attention focused on what your key audience wants or needs to hear from you, your blog will be interesting and valuable to your readers. It will have the correct amount of technical terms and it will be at the “right“ level for your reader. A blog (or other online content forum) will not be read if it has no defined audience or if it does not address the interests and needs of that audience. Listen to your audience, understand what they need from you and then write about that topic. You will be far more likely to be read by your clients and prospects.