Marketing Your Practice


Marketing Your Practice
Wednesday, 18 May 2011 15:02

Define Your Position in the Marketplace

Written by David Wolfskehl
Define Your Position in the Marketplace

A primary reason for a business to publish content (blogs, whitepapers, LinkedIn, Website, etc.) is to clearly define your position in the marketplace. When you do this, it is important to be clear, focused and consistent in your messaging.

If you have a team, and if you think you have clearly defined your position in the marketplace, please try an experiment. Ask everyone in your firm to define your position in the marketplace. Then have everyone share the statements.

Are the statements consistent?   Are the statements all over the place?

What does the experiment tell you?

Please post a comment below telling us what happened when you tried this experiment. We would really like to hear from you about this.

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David Wolfskehl

David Wolfskehl

David Wolfskehl is President and CEO of The Practice Building Team, a member of the DGW & Associates Family of Companies. The Practice Building Team helps professional services firms accelerate their growth. To learn more, please visit our web site at http://www.tpbteam.com.

David has been an entrepreneur and a guide for entrepreneurs throughout his adult life. After successfully selling his business in October of 2005,

David began offering workshops on unlocking the power of your employees. He also started Networking4connections, a consulting firm focused on teaching professionals how to win opportunities to promote their business to A clients.

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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