A primary reason for a business to publish content (blogs, whitepapers, LinkedIn, Website, etc.) is to clearly define your position in the marketplace. When you do this, it is important to be clear, focused and consistent in your messaging.
If you have a team, and if you think you have clearly defined your position in the marketplace, please try an experiment. Ask everyone in your firm to define your position in the marketplace. Then have everyone share the statements.
Are the statements consistent? Are the statements all over the place?
What does the experiment tell you?
Please post a comment below telling us what happened when you tried this experiment. We would really like to hear from you about this.