Debbie Cohen


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debbieDebbie has worked in various sales and marketing industries for the past 17 years. She started her career at Interep Radio in 1992, answering the phones and quickly worked her way to Senior Account Executive. Debbie was awarded the Interep Topaz award in 1996, presented to the most productive salesperson in a regional office.

In 1998, Debbie changed companies to become a Manager of Partnership Development at Promotions.com. There she managed the sale of  Promotions.com (formerly Webstakes.com) on-line promotions and direct marketing programs and formed strategic alliance with key business partners.

She liaised with marketing/promotions directors in execution of needs assessments and in executing client direct marketing and promotional programs. In 2000, she became the company’s sales trainer. Debbie was responsible for developing training modules and leading weekly sales techniques and training programs for Account Executives. Most recently, Debbie has been assessing client needs as a real estate agent with Weichert Realtors. She is very excited to be utilizing her skills at The Practice Building team.

Debbie graduated with a BS from Ithaca College.

What is a Rainmaker

“American Indian tradition exalts the Rainmaker. The Rainmaker used magical powers to bring the rain to nourish the crops to feed the people. Without the rain, the people would weaken, die, or have to move elsewhere.

“Today, a Rainmaker is a person who brings revenue into an organization, be it profit or not-for-profit. That revenue comes from customers and donors. That revenue is the aqua viva – the lifeblood – of the organization. Without it the organization will die.

“Customers’ money is the rain.

The term Rainmaker is more commonly used in such professional service industries as legal, accounting, consulting, investment banking, advertising, and architecture. In these industries, Rainmakers are the two or so people in the firm who are responsible for generating most of the new customers, the new business.”

-- Jeffrey J. Fox, How to Become a Rainmaker