Vickie Pittard
Vickie Pittard
Vickie Pittard is a writer and Internet Marketing Strategist who helps organizations build niches. She also helps individuals establish credibility and become recognized experts in their areas of focus or specialization.
Building upon a uniquely diverse background spanning administration, marketing, business communications, strategic planning and teaching, she works with clients to plan and create communication packages distributed through various traditional and online channels.
Building upon a uniquely diverse background spanning administration, marketing, business communications, strategic planning and teaching, she works with clients to plan and create communication packages distributed through various traditional and online channels.
Vickie helps professional services firms and entrepreneurs, as well as small and mid-sized businesses craft the marketing and public relations strategies, documents and activities that build visibility, establish credibility and effectively promote their products and/or services, allowing them to sell their services for a premium.
She conducts both topical and market research related to clients’ business and marketing needs. She writes positioning statements, marketing strategy and plans, , traditional marketing collateral and internet marketing content, including web sites, articles, SEO, blogs, white papers, special reports, buzz reports, presentations, press releases and books (conventional and e-books).
What is a Rainmaker
“American Indian tradition exalts the Rainmaker. The Rainmaker used magical powers to bring the rain to nourish the crops to feed the people. Without the rain, the people would weaken, die, or have to move elsewhere.
“Today, a Rainmaker is a person who brings revenue into an organization, be it profit or not-for-profit. That revenue comes from customers and donors. That revenue is the aqua viva – the lifeblood – of the organization. Without it the organization will die.
“Customers’ money is the rain.
The term Rainmaker is more commonly used in such professional service industries as legal, accounting, consulting, investment banking, advertising, and architecture. In these industries, Rainmakers are the two or so people in the firm who are responsible for generating most of the new customers, the new business.”
-- Jeffrey J. Fox, How to Become a Rainmaker
“Today, a Rainmaker is a person who brings revenue into an organization, be it profit or not-for-profit. That revenue comes from customers and donors. That revenue is the aqua viva – the lifeblood – of the organization. Without it the organization will die.
“Customers’ money is the rain.
The term Rainmaker is more commonly used in such professional service industries as legal, accounting, consulting, investment banking, advertising, and architecture. In these industries, Rainmakers are the two or so people in the firm who are responsible for generating most of the new customers, the new business.”
-- Jeffrey J. Fox, How to Become a Rainmaker